Selected clients
Experience
Adaya AI Lab · Elevate AI · Crispin Porter + Bogusky · The Martin Agency · McKinney · Tiny Rebellion
Accolades
Selected highlightsWork
Dessert
An AI ad-creative engine from Adaya AI Lab. Its agent studies the ads already winning in a brand's category, clones the highest-performing styles, and ships finished, placement-ready ads every week. Underneath runs the first human-grade, high-performance Enterprise API for advertising.
180K+
Skincare ads tracked and analyzed, so Molly clones the winning formulas for your brand.
YouAI
A no-code fine-tuning platform from Adaya AI Lab. YouAI reformats a brand's own content into training data, fine-tunes custom models that write in its exact voice, then runs them on autopilot across every channel. The content-model engine behind more than 500 deployed models.
Your voice
A model trained on everything you have written, writing and posting as you, on autopilot.
Admark
An AI-native performance-marketing platform from Adaya AI Lab, fronted by Mark, an autonomous AI media buyer. He tracks with a first-party pixel, attributes real revenue to the campaigns that drove it, forecasts the next seven days, and coaches the account to its goal. $200M tracked and attributed across $50M+ in ad spend.
$200M
In ad revenue tracked and attributed, across $50M+ in ad spend.
Task App
An invite-only AI marketplace from Adaya AI Lab. Describe what you want built in plain English, and its concierge matches you with the top 1% of vetted experts who design, build, and ship it. Matching, scoping, and secure payments all run inside a single Slack thread.
Top 1%
Freelance AI talent, matched to businesses in seconds
22 Days Nutrition
Beyoncé and JAY-Z's plant-based nutrition brand. As agency of record, we oversaw the integrated launch campaign in the run-up to Coachella, across the meal planner, the book and the Greenprint project.
22 Days
The plant-based reset Beyoncé used to prep for her Coachella headline
Art of Tea
Art of Tea committed to tea as a craft. A vibrant canister system for the Los Angeles tea house. A different pattern for every blend, one icon for the brand.
20 years
Of hand-blended, organic tea. Rebranded for its next chapter.
Food Porn Index
Food Porn Index committed to making vegetables look a little sexier. A live index that scored the internet's fruit and veg against its endless feed of junk food.
243.5 million
Hashtags tracked
TrueCar L.E.D.
TrueCar committed to lighting up its own backyard. With an interactive sculpture that turned a Santa Monica concert crowd into light, emotion and data.
10,000+
Concertgoers a night, each one an input to the piece
Fair
Fair committed to a new way to own a car: shop, get approved, pay and have it delivered, all on your phone. We ran the performance creative across Meta, animated scroll-stopping ads that put $7M to work and cut their CAC in half.
-50%
Cost per acquisition, across $7M of animated Meta performance ads
Transported VR
Transported committed to virtual reality for real estate. With a brand, a logo and an in-headset interface that let anyone tour a listing from anywhere in the world.
$15M
Luxury listings you could walk end to end in VR, before booking a flight
Brammo
Brammo committed to launching an electric motorcycle brand with no media budget. A social-first brand experience, Shocking Barack, that earned 17M+ media impressions and a meeting with the U.S. Energy Secretary, on zero ad spend.
17M+
Media impressions earned with zero advertising or media spend
Facial Profiler
Coke Zero committed to proving it tastes just like Coke. So we built a Facebook app that used facial recognition to find your real-life twin, and made 1M+ matches across 189 countries with zero media budget.
189
Countries reached, at a 91% conversion rate, with zero media spend
The Art of the Heist
Audi committed to launching the A3 like nothing before it. So we stole it. A nationwide alternate reality game that pulled 500,000 people into a four-month thriller and helped presell the car before it landed.
500K+
Players over four months, in one of advertising's first alternate reality games
Tron LiveCycle
Coke Zero committed to launching Disney's TRON: Legacy through play. So we built LiveCycle, the first-ever location-based video game. Your GPS drew light trails through the real world, so you could ride the Grid and be the bike.
1st
The first-ever location-based video game, played on the streets around you
Windows 8 Launch
Microsoft committed to reimagining the PC around touch, tiles and one idea: Windows Everywhere. We launched Windows 8 as a $1.8B global campaign across 42 countries, from a Times Square takeover to the covers of Vogue and The New Yorker.
$1.8B
Global launch across 42 countries, one of the largest in Microsoft's history