Task App
Task App committed to making custom AI accessible to everyone. The brand, product and site for an invite-only marketplace that builds AI agents and matches vetted experts, all inside Slack.
Top 1%
Freelance AI talent, matched to businesses in seconds
22 Days Nutrition
Beyoncé and JAY-Z's plant-based nutrition brand. As agency of record, we oversaw the integrated launch campaign in the run-up to Coachella, across the meal planner, the book and the Greenprint project.
22 Days
The plant-based reset Beyoncé used to prep for her Coachella headline
Art of Tea
Art of Tea committed to tea as a craft. A vibrant canister system for the Los Angeles tea house. A different pattern for every blend, one icon for the brand.
20 years
Of hand-blended, organic tea. Rebranded for its next chapter.
Food Porn Index
Food Porn Index committed to making vegetables look a little sexier. A live index that scored the internet's fruit and veg against its endless feed of junk food.
243.5 million
Hashtags tracked
TrueCar L.E.D.
TrueCar committed to lighting up its own backyard. With an interactive sculpture that turned a Santa Monica concert crowd into light, emotion and data.
10,000+
Concertgoers a night, each one an input to the piece
Fair
Fair committed to a new way to own a car: shop, get approved, pay and have it delivered, all on your phone. We ran the performance creative across Meta, animated scroll-stopping ads that put $7M to work and cut their CAC in half.
-50%
Cost per acquisition, across $7M of animated Meta performance ads
Transported VR
Transported committed to virtual reality for real estate. With a brand, a logo and an in-headset interface that let anyone tour a listing from anywhere in the world.
$15M
Luxury listings you could walk end to end in VR, before booking a flight
Brammo
Brammo committed to launching an electric motorcycle brand with no media budget. A social-first brand experience, Shocking Barack, that earned 17M+ media impressions and a meeting with the U.S. Energy Secretary, on zero ad spend.
17M+
Media impressions earned with zero advertising or media spend
Facial Profiler
Coke Zero committed to proving it tastes just like Coke. So we built a Facebook app that used facial recognition to find your real-life twin, and made 1M+ matches across 189 countries with zero media budget.
189
Countries reached, at a 91% conversion rate, with zero media spend
The Art of the Heist
Audi committed to launching the A3 like nothing before it. So we stole it. A nationwide alternate reality game that pulled 500,000 people into a four-month thriller and helped presell the car before it landed.
500K+
Players over four months, in one of advertising's first alternate reality games
Tron LiveCycle
Coke Zero committed to launching Disney's TRON: Legacy through play. So we built LiveCycle, the first-ever location-based video game. Your GPS drew light trails through the real world, so you could ride the Grid and be the bike.
1st
The first-ever location-based video game, played on the streets around you
Windows 8 Launch
Microsoft committed to reimagining the PC around touch, tiles and one idea: Windows Everywhere. We launched Windows 8 as a $1.8B global campaign across 42 countries, from a Times Square takeover to the covers of Vogue and The New Yorker.
$1.8B
Global launch across 42 countries, one of the largest in Microsoft's history