Dessert

Delicious ads, made by Molly. Dessert is generative AI for skincare advertising, and we invented and built all of it.

Skincare advertising runs on a small set of winning formats, and they change every week. Dessert is a generative model built to make skincare ads, wrapped in an API and in Molly, an autonomous AI ad designer. Molly studies what is working across the best skincare brands, then clones the top-performing ad styles for your products. High-gloss, high-performance. No dashboard, no prompting, just finished ads.

We invented the company and built all of it. The generative model and the API, Molly the agent, the identity and branding, and the marketing site. We do not offer the API publicly yet, but we plan to. Client and product in one.

Overview

The role

Justin and Alicia did everything on Dessert. We came up with the company, trained the generative model, built the API and Molly the agent, and designed the whole thing. The identity and branding, and the marketing site. It is our own company, built end to end.

Autonomous

Molly makes finished, on-brand skincare ads for your products every week, with no dashboard and no prompting.

Visit the live site

Proven, not guessed

Molly does not guess. She tracks the ads that skincare brands with real budgets are running, and watches which ones stay live. When a brand keeps paying to run the same ad for 119 days, or 969, that is not luck. Nobody spends that long on an ad that is not working. Those are the winners.

Molly studies the winning formulas, the ones proven by real spend and real time, and clones them for your products. You get the ad structure that is already converting, rebuilt around your brand and refreshed every week.

A grid of mega-winner skincare ads Dessert identified, each labeled with how many days it has run, its objective and its style

A library only we have

Molly never pulls from a generic stock library. We generated more than 80,000 images and videos with our own AI, then Alicia, our creative director, curated every one specifically for the skincare niche. It is a proprietary library that no one else can touch. Every texture, pour, glossy close-up and lifestyle moment is built to look like premium skincare, so the ads Molly makes feel native to the category, never generic.