Admark
Meet Mark, a fully autonomous AI media buyer. You hand him a goal and he plans the campaigns, sets the bids and defends the target, every single day. We invented Admark and built all of it. The product, the AI, the identity, the app and the website.
Admark is a fully autonomous media buyer named Mark. Every other tool asks you to write the rules, watch the dashboards and move the budget yourself. With Admark you hand Mark a number, and he plans the campaigns, sets the bids and defends the target, reacting to the account in minutes, not Mondays.
We invented the product and built all of it. The concept, the AI agent, the identity and branding, every app screen and the marketing website. Client and product in one.
Overview
The role
Justin and Alicia did everything on Admark. We came up with the concept, built the product, and designed the whole thing. The UI and UX, the identity and branding, every app screen and the marketing site. It is our own product, built end to end.
Define
Buying media by hand is expensive. Your best people spend the week reading dashboards and nudging budgets, and the optimization tax adds up fast. We wanted to hand those hours back. Not another dashboard that shows you the problem and leaves you to fix it, but a buyer that does the work itself, every day, and shows its reasoning so you stay in control.
The idea
Set a goal, not a spreadsheet. Tell Mark the outcome you want, and he figures out the spend. Winners get fed, losers get cut, every single day, with the math shown for every move.
Create
We built Mark to work the account like a media buyer would. Shifting budget, adjusting bids, pausing tired creative and scaling winners, in minutes rather than on Mondays. He connects to the ad platforms through their official APIs and reads your store and analytics, so he optimizes to real blended revenue instead of in-platform ROAS. Every decision comes with the forecast behind it, explained in plain English.
Trust is a dial, not a leap. Teams start in approve-first mode, where every move waits for a tap, and flip to auto-pilot once they trust the calls. Guardrails on budget and efficiency are always on. We designed the identity, every app screen and the website around that one promise. The media buyer you will never have to hire.


The result
Mark has optimized more than $40M in ad spend across client accounts, holding blended efficiency to goal month after month and giving teams their nights back. He is live on Meta today, with Google, TikTok and Applovin on the way. A product we dreamed up, designed and shipped ourselves, now running real budgets in the wild.
Mark's Insights
Every morning Mark reads the whole account and writes up what he sees. What dipped, what is ahead of pace, the top mover, the budget he would move. Eight live tiles, updated as the numbers move.
Used by growth teams at
Credits
Justin Evergreen
Concept · Product · Design
Alicia Evergreen
Concept · Product · Design
Admark
Client · Product
Identity, app & web
Designed and built in-house