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Admark

Meet Mark, a fully autonomous AI media buyer. You hand him a goal and he plans the campaigns, sets the bids and defends the target, every single day. We invented Admark and built all of it. The product, the AI, the identity, the app and the website.

Admark is a fully autonomous media buyer named Mark. Every other tool asks you to write the rules, watch the dashboards and move the budget yourself. With Admark you hand Mark a number, and he plans the campaigns, sets the bids and defends the target, reacting to the account in minutes, not Mondays.

We invented the product and built all of it. The concept, the AI agent, the identity and branding, every app screen and the marketing website. Client and product in one.

Overview
The role

Justin and Alicia did everything on Admark. We came up with the concept, built the product, and designed the whole thing. The UI and UX, the identity and branding, every app screen and the marketing site. It is our own product, built end to end.

$40M+
In ad spend optimized by Mark across client accounts, with blended efficiency held to goal month after month.
Admark Overview dashboard — the whole account at a glance, with Mark's live summary, key stats and revenue charts

Define

Buying media by hand is expensive. Your best people spend the week reading dashboards and nudging budgets, and the optimization tax adds up fast. We wanted to hand those hours back. Not another dashboard that shows you the problem and leaves you to fix it, but a buyer that does the work itself, every day, and shows its reasoning so you stay in control.

The Admark mobile app — Overview, Efficiency Ratio and Daily Velocity screens on the dark aurora identity
The idea

Set a goal, not a spreadsheet. Tell Mark the outcome you want, and he figures out the spend. Winners get fed, losers get cut, every single day, with the math shown for every move.

Create

We built Mark to work the account like a media buyer would. Shifting budget, adjusting bids, pausing tired creative and scaling winners, in minutes rather than on Mondays. He connects to the ad platforms through their official APIs and reads your store and analytics, so he optimizes to real blended revenue instead of in-platform ROAS. Every decision comes with the forecast behind it, explained in plain English.

Trust is a dial, not a leap. Teams start in approve-first mode, where every move waits for a tap, and flip to auto-pilot once they trust the calls. Guardrails on budget and efficiency are always on. We designed the identity, every app screen and the website around that one promise. The media buyer you will never have to hire.

Admark Goal Tracker — pacing at 111% of goal, projected $1.28M, with Mark's coaching
Admark — daily store revenue against the goal line, month to date
Admark Predictive ROAS dashboard — a 7-day performance forecast per campaign, with momentum sparklines and scale or maintain calls

The result

Mark has optimized more than $40M in ad spend across client accounts, holding blended efficiency to goal month after month and giving teams their nights back. He is live on Meta today, with Google, TikTok and Applovin on the way. A product we dreamed up, designed and shipped ourselves, now running real budgets in the wild.

Mark's Insights

Every morning Mark reads the whole account and writes up what he sees. What dipped, what is ahead of pace, the top mover, the budget he would move. Eight live tiles, updated as the numbers move.

Mark's Insights — a full dashboard of eight live insight tiles Mark writes each morning

Used by growth teams at

Brands running on Admark
Jordan Craig
Notes to Self
True Classic
Cuyana
Christy Dawn
Kotn
Ron Dorff
EB Denim
Tombolo
Angelibebe

Credits

Justin Evergreen

Concept · Product · Design

Alicia Evergreen

Concept · Product · Design

Admark

Client · Product

Identity, app & web

Designed and built in-house

That's Admark

Autonomous media buying · $40M+ optimized