Admark
Meet Mark, the AI media buyer inside Admark, an AI-native performance-marketing platform from Adaya AI Lab. Mark installs a first-party pixel, attributes real revenue back to the campaigns that drove it, predicts where each one is heading next, and coaches the account toward its number, every day.
Most advertisers fly blind. The ad platforms overstate their own results and third-party cookies are disappearing, so dashboards report what happened but never what is about to. Mark closes the loop: a first-party pixel captures every shopper action, multi-touch attribution ties real store revenue to the campaign that earned it, a model forecasts each campaign's next seven days, and Mark coaches the account toward its number, reacting in minutes, not Mondays.
A product of Adaya AI Lab, built end to end: Mark the agent, the machine-learning models, the first-party attribution pipeline, the identity, every app screen, and the site. On clean, self-owned data, Mark forecasts each campaign's next seven days with a confidence score and a recommended action: scale, hold, or cut.
Overview
Adaya AI Lab
Admark is the measurement layer of Adaya AI Lab, the signal that defines what winning actually means, made agentic in Mark. It has predicted performance for more than 10,000 Meta ad sets across 200 clients, and tracked and attributed $200M in revenue across more than $50M in ad spend. Mark, the models, the attribution pipeline, the identity, the app, and the site were all built at the lab.
Define
Buying media by hand is expensive. Your best people spend the week reading dashboards and nudging budgets, and the optimization tax adds up fast. Admark was built to hand those hours back. Not another dashboard that shows you the problem and leaves you to fix it, but a buyer that does the work itself, every day, and shows its reasoning so you stay in control.
The idea
Set a goal, not a spreadsheet. Tell Mark the outcome you want, and he figures out the spend. Winners get fed, losers get cut, every single day, with the math shown for every move.
Create
Mark works the account like a media buyer would. Shifting budget, adjusting bids, pausing tired creative and scaling winners, in minutes rather than on Mondays. He connects to the ad platforms through their official APIs and reads your store and analytics, so he optimizes to real blended revenue instead of in-platform ROAS. Every decision comes with the forecast behind it, explained in plain English.
Trust is a dial, not a leap. Teams start in approve-first mode, where every move waits for a tap, and flip to auto-pilot once they trust the calls. Guardrails on budget and efficiency are always on. The identity, every app screen and the website are built around that one promise: the media buyer you will never have to hire.
The result
Mark has tracked and attributed more than $200M in revenue across $50M+ in ad spend, holding blended efficiency to goal month after month and giving teams their nights back. He is live on Meta today, with Google, TikTok and Applovin on the way. An Adaya AI Lab product, now running real budgets in the wild.
Mark's Insights
Every morning Mark reads the whole account and writes up what he sees. What dipped, what is ahead of pace, the top mover, the budget he would move. Eight live tiles, updated as the numbers move.
Used by growth teams at
Credits
Justin Evergreen
Concept · Product · Design
Alicia Evergreen
Concept · Product · Design
Admark
Client · Product
Identity, app & web
Designed and built in-house