JUSTIN EVERGREEN
Brands Doing It Right: 4 Reasons Why Sun Bum's Content Works
Written by Justin Evergreen on Oct. 12th 2018
Sun Bum is a sunscreen brand with a strong online community and follows the content-first modern playbook. We analyzed their 2,500 Instagram posts to find the patterns in their success and what makes them so beloved.
1. 45% of all content features the brand color yellow.
2. 200+ pieces of content are visual patterns.
3. 1 out of every 9 posts on the grid are retro.
4. Their brand voice consistently scores at the very top of the positive sentiment scale.
Justin Evergreen
Justin Evergreen helps emerging consumer brands grow successfully online. He is an expert at helping founders and marketing leaders of ambitious brands understand and implement extremely profitable online campaigns. If you're interested in starting your own growth online or scaling up your existing campaign efforts then definitely reach out and request a free strategy session today.
