Sun Bum is a sunscreen brand with a strong online community and follows the content-first modern playbook. We analyzed their 2,500 Instagram posts to find the patterns in their success and what makes them so beloved.
1. 45% of all content features the brand color yellow.
2. 200+ pieces of content are visual patterns.
3. 1 out of every 9 posts on the grid are retro.
4. Their brand voice consistently scores at the very top of the positive sentiment scale.