JUSTIN EVERGREEN
Click Ratio: One of the main reasons your ads aren't working 
How we train our clients to immediately stop blowing ad spend on generic ads and start training the Facebook Algorithm to find the RIGHT prospects for their business every month…

… even when they had no prior knowledge of the way the algorithm looks at their ads. 

Most people think of “targeting” and copywriting as separate things. 

And that was once true. 

But today…

They are linked together. 

Not a little bit....

In-separable. 

Because the messaging of the ad…

...is what drives the behavior of who sees it. 

Their reaction and behavior to that messaging is ultra-critical. 

That person’s reaction is how the Facebook Algorithm knows who to show the ad to next. 

It’s learning. 

Always. 

So if you put generic, broad, ‘for anyone’ copy…

...you are training it wrong. 

Which causes the algorithm to show it to more people…

...to get you the same results you’re looking for. 

And that causes you to have to spend at-least twice as much…

...just to find the person you’re looking for. 

The ‘context’ of your messaging is one of the most powerful ways to target. 

And it starts with the opening sentence.

If you're ready to stop over-spending to find the right people for your business…

… or you simply want to launch your campaigns the right way from the beginning...

... then schedule your free Strategy Session call and we'll get your performance messaging on the right path to consistently show your ads to your ideal target. 

https://justinevergreen.com/schedule

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